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Every man wants to look good. And these days, a man’s grooming regimen isn’t just a quick shave, slapping on some aftershave and out the door he goes. Men today are no longer shy about using anti-aging creams, exfoliating facial scrubs, moisturizing shower gels and so much more.

Today’s modern men are discovering the benefits of keeping up with appearances and are searching for products specifically tailored for their skin.

Since 2012, personal care products for men have increased more than 70% globally, according to market research firm Mintel.

Why this dramatic shift that will most likely not slow down? There has been an increased number of men working in the service industry, increased competition in the workplace, aging baby boomers who don’t want to look old and the young generation being influenced in the change of male beauty standards.

Men are definitely now adopting the same grooming habits as women and the concept of a metrosexual man is now cliche.

Here are a few organic men’s personal care products to check out:

1. Deodorant: Jason’s Naturally Fresh Unscented Aluminum and Paraben Free Deodorant Stick for Men

2. Body Soap Bar: John Masters Organics – Orange & Ginseng Exfoliating Body Bar

3. Shower Gel: Willow Organic Mens Face & Body Wash

4. Facial wash: Bulldog Natural Skincare Bulldog Original Face Wash

5. Shaving cream: Aubrey Organics, Men’s Stock, Spice Island Shave Cream

6. After Shave: Herbal Choice Mari Organic Aftershave Balm for Him

7. Facial Moisturizer: The Gentlemens Refinery ‘The Standard’ Moisturizer Natural and Organic

8. Body lotion: Carapex Omega 3 Hemp Body Lotion For Men